GROWBZ
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Our story

Built by Someone Who Loves Good Food and Hates Messy Spreadsheets.

GROWBZ was born in the back office of an Indian catering company — between a wedding for 800 guests and a spreadsheet that had finally given up.

[ founder portrait ]
Meera Iyer
Founder & CEO, GROWBZ

From wedding chaos to one calm dashboard

Our founder grew up around catering — the 3 a.m. kitchen prep, the last-minute guest-count changes, the frantic WhatsApp threads with clients who wanted "just a small change" the night before the event.

Running the operation meant juggling five spreadsheets, a diary, and a memory that couldn't afford to slip. One double-booked venue and a lost payment approval later, the realization hit: Indian caterers didn't need another generic CRM built for software teams in San Francisco. They needed a tool built for their chaos.

So we built GROWBZ — GST invoicing, staff rosters, menu costing, and event pipelines in one place — designed from the very first line of code for how catering actually works in India.

1,200+
Caterers on the platform
18K+
Events managed
₹140Cr+
Invoices processed
27
Cities across India

What drives us

The principles behind every feature we ship.

Our Mission

To give every Indian caterer — from a home kitchen to a hotel banquet — software as organized and dependable as their best event.

Our Vision

A future where no booking is lost to a spreadsheet, no payment slips through WhatsApp, and caterers spend their energy on food, not admin.

Our Values

Built for the ground reality of India. Honest, transparent pricing. And obsessive support — because your event can’t wait for a ticket queue.

India-first, by design

Why we built GROWBZ for India

Generic software ignores the realities of Indian catering. We didn't.

GST-ready invoicing, out of the box

Every invoice carries your GSTIN, HSN/SAC codes, and CGST/SGST/IGST breakdowns automatically — so you stay compliant and audit-ready without a separate accountant.

Built for Indian event types

Weddings, sangeets, mehendis, corporate offsites, temple bhandaras, and hotel banquets — with guest-count ranges and multi-day event support that Western tools simply don’t model.

Payments the Indian way

Collect advances and balances over UPI, cards, and net banking, with the partial-payment and advance-booking flows every Indian caterer relies on.

Support that speaks your language

Local, human support that understands wedding-season pressure and peak-date crunches — because we’ve lived them ourselves.

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