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Customer Success Story

Royal Caterers, Mumbai

How a 40-year-old family catering house went from WhatsApp chaos to a fully booked calendar — without adding a single back-office hire.

2.4×
More events booked per season
92%
Quotes sent within the hour
−14 days
Faster average payment
RC
Royal Caterers
Mumbai · Est. 1985 · Weddings & Corporate
The Challenge

A booming reputation the back office couldn't keep up with

Royal Caterers had no shortage of demand — referrals came in daily across three phones and two WhatsApp numbers. But enquiries lived in chat threads, quotes were typed by hand in Word, and follow-ups depended on whoever remembered. As volume grew, leads slipped, quotes went out late, and payments were chased from a paper diary.

"We were turning away business not because we couldn't cater it — but because we couldn't quote it fast enough."

— Vikram Malhotra, Owner

Before they could grow, four things had to change:

Enquiries lost in chat threads

Leads arrived across three phones and two WhatsApp numbers, with no single place to track them.

Quotes typed by hand

Every proposal was rebuilt from scratch in Word, so quotes often went out a day or two late.

Follow-ups depended on memory

With no reminders, warm leads went cold simply because nobody circled back in time.

Payments chased from a diary

Outstanding balances lived in a paper register, making it hard to see who owed what.

How GROWBZ Helped

Three changes that rebuilt the back office in six weeks

1

Every lead in one pipeline

All enquiries — WhatsApp, phone, referral — now land in a single Kanban board, so nothing slips through the cracks.

Auto-capture from web & WhatsApp
Reminders on every warm lead
Lead Pipeline
2

Quotes in two minutes

Menu items and packages are saved once, so a full GST-ready quote is built with a few clicks and sent as a branded PDF.

Reusable menu & package library
1-click branded PDF quotes
Quote Builder
3

Payments that track themselves

Accepted quotes become invoices automatically, and payment reminders go out on their own — no more paper diary.

Auto-invoice on acceptance
Automated payment reminders
Payments
The Results

Before GROWBZ vs after

Metric
Before
After
Time to send a quote
1–2 days
Under 1 hour
Events booked per season
~110
260+
Leads followed up
When remembered
100%, on schedule
Average days to payment
38 days
24 days
Back-office staff
2 needed
Same team, no hires

GROWBZ gave us back our evenings. Quotes go out in minutes, payments track themselves, and we've booked more this year than in any year of our history.

Vikram Malhotra
Owner, Royal Caterers
V. Malhotra
Watch Vikram's story
2 min · Royal Caterers, Mumbai

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